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Unified Communications (UC) is the integration of voice, video and data into one solution, allowing users to be in touch with anyone, wherever they are, and in real time. UC features include: instant messaging, presence information, video conferencing, and unified messaging.

Business phone systems and communications solutions have come a long way in the past decade, in particular with the shift towards IP-based solutions offering UC features.  As more companies look to move away from their old proprietary phone systems towards such solutions, the demand for Unified Communications (UC) features has grown. As recent research from Software Advice shows, 76% of small and medium sized-businesses are interested in purchasing a UC solution (Software Advice, 2014). One of the key reasons driving the adoption of UC solutions is the productivity gains which can be achieved, for all sizes and types of organisations.

Thanks to Unified Communications it is now possible for employees to participate in a web conference when working from home, receive voicemail messages to their email when travelling, and see whether their colleagues are available to take calls.

What’s more, UC applications are becoming increasingly sophisticated, a trend which is set to increase at an even faster pace with the emergence of WebRTC. WebRTC technology, enables video and voice communications to take place through the internet browser, adding a new dimension to Unified Communications.

For businesses and other organisations, adopting a UC solution eliminates the need for multiple communications systems. In turn this optimizes business procedures and boosts communications by simplifying processes, making it easier for people to keep in touch.

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